Law.com Legal Blog Watch: “To read reactions to the Federal Trade Commission’s new guidelines announced this week on product testimonials and endorsements, one would conclude that bloggers must now tiptoe through a minefield of disclosures or else face the strong arm of the federal government and penalties of as much as $11,000. Blogs as varied as Fashionista, Wired’s Epicenter and CNET’s Digital Media warn that any failure by a blog to disclose receipt of a freebie or payment from a company would violate the guidelines and expose the blogger to enforcement action.”
Related posts:
- New FTC Rules Aim to Kill the Buzz on Blogs
- Bloggers & Advertisers Beware: FTC Rules on Sponsored Endorsements Create Major Risks for “Word of Mouth” Advertising
- New F.T.C. Rules Have Bloggers and Twitterers Mulling
- Court Refuses Request to Unmask Anonymous Blogger who Was Not a Party to a Suit
- Where Did You Get That Keychain?
- Citizens United v. Federal Election Commission (FEC): Supreme Court Ruling Is a Major Victory for New Media First Amendment Rights
- A Fuller Explanation of Why the FTC Endorsement/Testimonial Guidelines Violate 47 USC 230
- How to Comply with the New FTC Ad Guidelines
- FTC Ready to Change Long-Time Ad Rules
- Tennessee Ruling Provides Clarity on Showing Needed to Uncover Identity of Anonymous Blogger in Defamation/Privacy Case
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