Digital Media Lawyer Blog: “The rules affect both advertisers and bloggers who cooperate on sponsored endorsements. For example, the new rules state that the FTC intends to hold both advertisers and bloggers liable for false and misleading statements made by either party in the course of an endorsement. This means that an advertiser who provides free products to a blogger can be liable if the blogger makes false statements about the products in her blog. And the blogger can be liable if she repeats false statements from the advertiser. Both parties can also be liable if the blogger fails to disclose her connection with the advertiser.”
Related posts:
- New FTC Rules Affect Bloggers & Testimonial & Celebrity Ads
- New FTC Rules Aim to Kill the Buzz on Blogs
- FTC Blogging Rules Pose Advertising Risks
- FTC Ready to Change Long-Time Ad Rules
- New FTC Blog Rules: Overbroad or Overblown?
- US Government is After Book Bloggers
- New FTC Ad Rules Governing Endorsements & Testimonials Effective Today
- Court Refuses Request to Unmask Anonymous Blogger who Was Not a Party to a Suit
- Copyright Rules of the Road for Bloggers
- Save Us From the Swag-Takers
Recent Comments