How to Use the New Facebook WordPress Plugin: A Complete Guide

Facebook recently created a WordPress plugin that  allows your WordPress website or blog to interface smoothly with Facebook.  I recently installed this free plug in and it looks great.  I had been using a third party plugin to send content from my websites to my Facebook business page, but for some reason Facebook terminated that plugin’s interface with Facebook, which caused all content put on my Facebook page by that plugin to disappear.  The experience soured my on using a third party WordPress plugin for Facebook.

Now problem solved with the new Facebook WordPress plugin.  It looks great and I can’t wait to get it up and running after reading “How to Use the New Facebook WordPress Plugin: A Complete Guide.”  The article begins with:

Facebook has released a highly comprehensive plugin for WordPress. With the new plugin, you can perform sophisticated auto-publishing to your Timeline and add many Facebook features to your blog. This makes advanced Facebook social sharing features accessible to everyone. This detailed article tells you how to install and use this powerful plugin.

By | 2018-01-14T08:40:44+00:00 June 27th, 2012|Facebook, WordPress|1 Comment

How to Promote Your Blog With Social Media

Marc Pittman on Social  Media Examiner:  “Are you looking to use social media to promote your blog?  Sharing your blog posts on social media platforms like Twitter, Facebook, Google+ and even Tumblr can help your content gain significant exposure.  But each social media platform is distinct with different benefits and abilities. You need a simple process to tailor your social sharing to generate as much engagement as you can on each of these platforms.  Here’s a process you can use to ensure your posts get maximum mileage. Consider these steps and adapt them to the social platforms where you find your customers.”

Marc’s article explains how to take advantage of:

  1. Tumblr
  2. Facebook / Twitter / LinkedIn
  3. Google +
By | 2018-01-14T08:40:44+00:00 June 19th, 2012|Facebook, Google, Marketing, Social Media, Twitter|0 Comments

Why Facebook Is Letting You Promote to Your Fans and Why You Should

Duct Tape Marketing:  “Facebook recently added a new ‘promoted post’ feature that makes it dead simple to promote individual status updates to you existing fans for a fee. This will be one of the more lucrative features that Facebook has created and comes as a sign that Wall Street needs them to ‘show me the money.’  First off, this move clearly highlights what many have been saying, but until now few could quantify. Facebook uses various signals to determine which of your fans gets to see your status updates in their timeline. If you have lots of fans, but little interaction with those fans, you can bet only about 10% of your fans actually ever see your updates. . . . With the new ‘promoted’ updates feature Facebook spells out to page admins exactly how many fans are seeing each post. Admins are then offered the ability to buy more impressions for $10, $20 or more.

By | 2018-01-14T08:40:45+00:00 June 2nd, 2012|Facebook, Marketing|0 Comments

Facebook to Marketers, It’s Time for a Click to Action

Brian Solis:  “Marketers must now rethink their Facebook strategy to define click paths and results. As Josh Constine recently reported, Facebook is now giving advertisers access to its API to improve post-click actions. In his post, Constine walks through a series of various scenarios for brands, developers and also local businesses to take advantage of the new Ads API. Here, we’ll talk more about how to start with strategy.  With the updated Ads API, advertisers must now think beyond the ‘Like.’ Facebook’s Ads API will allow advertisers to present ads most likely to take specific post-click action such as content sharing, in-app purchases, Facebook Offers, among a list of other actions (see below). In the great pursuit of ROI, Facebook is also taking a lot of the guesswork out of ad campaign development and deployment to enhance desired performance. The new improvements give Facebook advertisers an unprecedented opportunity to connect with specific market segments based on intelligence to introduce more informed campaigns that trigger relevant clicks, conversions, and return.”

By | 2018-01-14T08:40:45+00:00 June 2nd, 2012|Facebook, Marketing|0 Comments

A Beginner’s Guide to Facebook Insights

Kissmetrics:  “Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active users to better understand page performance.  By using Facebook Insights you’ll be able to determine the best time of day to post, the best day of the week to post and what type of content is most popular. It is important to note that the Facebook Insights tool is constantly updated to reflect your page’s developments and any patterns that may form. So you’ll need to keep checking back to keep in the loop.  Here are some useful steps for individuals new to Facebook Insights:”

By | 2018-01-14T08:40:45+00:00 May 31st, 2012|Facebook, Social Media|0 Comments

The Stupid Things You Do on Facebook & How to Fix Them

Lifehacker has a good post that I recommend all non-expert Facebook users read.  I learned that I was doing some stupid Facebook things and didn’t know it.  Here is the list of stupid Facebook things:

  1. You Don’t Regularly Audit Your Approved Apps
  2. You Don’t Filter Your News Feeds
  3. You Don’t Manage Your Privacy Settings
  4. You Complain About Facebook Features You Hate But Don’t Fix Them
  5. You Friend Everybody
  6. You Let Facebook Spam Your Email Inbox with Notifications
  7. You Spend All of Your Time on Facebook
  8. But Wait, There’s More!

Have you done any dumb Facebook things not listed above?  If so tell us in the comments.

By | 2012-07-16T19:12:56+00:00 May 23rd, 2012|Facebook|0 Comments

Lawyers Will & Should Use Facebook

Real Lawyers Have Blogs:  “With Facebook’s IPO coming this week you can’t get away from all the news and talk about Facebook.  Is all the hullabaloo warranted? Should you care as a lawyer or law firm?  Yes. . . . You as a lawyer are going to use Facebook to . . . grow your business so you can do the work you love doing.”

I agree.  I see Facebook as a vast potential goldmine for lawyers who want more clients.  The reasons lawyers should learn and use Facebook for marketing are:

  • Facebook has over 900 million users.
  • Facebook is a one to many marketing tool.

This one to many relationship is what gives Facebook huge potential for law firm marketing.  When a visitor comes to your website you have a one to one relationship, i.e., the visitor and your firm.  Facebook has a one to many relationship because if one person creates a Facebook link to your website or blog that link is seen by all of that person’s friends.

Facebook is another marketing tool that has a steep learning curve.  It does require an investment in time.  I think this is wonderful because I know that very few of my competitors will learn how to use Facebook to maximize its marketing potential.

By | 2018-01-14T08:40:46+00:00 May 23rd, 2012|Facebook, Marketing|0 Comments

Facebook Ads Can Now Be Optimized To Drive Any On-Facebook Action

Tech Crunch:  “Marketers don’t actually want clicks, they want the downstream conversions and the return on investment that follow. So today Facebook begins allowing advertisers using its API to ask it to show their ads to people most likely to take any specific post-click action on the social network, such as sharing a brand’s content to the news feed, buying virtual goods in their apps, or redeeming one of the new Facebook Offers at a local brick-and-mortar store

By | 2018-01-14T08:51:54+00:00 April 28th, 2012|Facebook, Marketing|0 Comments