{"id":137,"date":"2010-03-09T15:30:11","date_gmt":"2010-03-09T22:30:11","guid":{"rendered":"http:\/\/www.keytlaw.com\/azllclaw\/?p=137"},"modified":"2016-11-16T08:23:57","modified_gmt":"2016-11-16T15:23:57","slug":"lifelock-to-pay-federal-trade-commission-12-million","status":"publish","type":"post","link":"https:\/\/www.keytlaw.com\/azllclaw\/2010\/03\/lifelock-to-pay-federal-trade-commission-12-million\/","title":{"rendered":"Lifelock to Pay Federal Trade Commission $12 Million"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><em>Phoenix Business Journal<\/em><\/strong>:\u00a0 &#8220;<a href=\"http:\/\/www.bizjournals.com\/phoenix\/stories\/2010\/03\/08\/daily25.html?ana=from_rss&amp;utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+bizj_phoenix+%28The+Business+Journal+of+Phoenix%29&amp;utm_content=Google+Reader\" target=\"_blank\">LifeLock Inc. has settled a lawsuit<\/a> brought against it by the Federal Trade Commission and 35 states for  $12 million, ending a lingering legal battle about what the company  promised in its advertising versus what it could deliver in regards to  preventing identity theft.&#8221;<\/p>\n<p style=\"text-align: justify;\">If you operate your business as a sole proprietorship or a general  partnership, this story illustrates why a person should always operate a  business through an LLC, limited partnership or corporation.\u00a0 How would  you like to owe the FTC $12 million for something your employees did?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Phoenix Business Journal:\u00a0 &#8220;LifeLock Inc. has settled a lawsuit brought against it by the Federal Trade Commission and 35 states for $12 million, ending a lingering legal battle about what the company promised in its advertising versus what it could deliver in regards to preventing identity theft.&#8221; If you operate your business as a sole proprietorship or a general partnership, this story illustrates why a person should always operate a business through an LLC, limited partnership or corporation.\u00a0 How would you like to owe the FTC $12 million for something your employees did?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[6,11],"tags":[],"class_list":["post-137","post","type-post","status-publish","format-standard","hentry","category-lawsuits","category-why-llc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Lifelock to Pay Federal Trade Commission $12 Million<\/title>\n<meta name=\"description\" content=\"This story illustrates why a person should always operate a business through an LLC, limited partnership or corporation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keytlaw.com\/azllclaw\/2010\/03\/lifelock-to-pay-federal-trade-commission-12-million\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lifelock to Pay Federal Trade Commission $12 Million\" \/>\n<meta property=\"og:description\" content=\"This story illustrates why a person should always operate a business through an LLC, limited partnership or corporation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.keytlaw.com\/azllclaw\/2010\/03\/lifelock-to-pay-federal-trade-commission-12-million\/\" \/>\n<meta property=\"og:site_name\" content=\"Arizona LLC Law\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/keytlaw\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-09T22:30:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-16T15:23:57+00:00\" \/>\n<meta name=\"author\" content=\"On the Net\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"On the Net\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/2010\\\/03\\\/lifelock-to-pay-federal-trade-commission-12-million\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/2010\\\/03\\\/lifelock-to-pay-federal-trade-commission-12-million\\\/\"},\"author\":{\"name\":\"On the Net\",\"@id\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/#\\\/schema\\\/person\\\/52df48be131cdfe0bcc780cd0146db72\"},\"headline\":\"Lifelock to Pay Federal Trade Commission $12 Million\",\"datePublished\":\"2010-03-09T22:30:11+00:00\",\"dateModified\":\"2016-11-16T15:23:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/2010\\\/03\\\/lifelock-to-pay-federal-trade-commission-12-million\\\/\"},\"wordCount\":97,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/#organization\"},\"articleSection\":[\"Lawsuits\",\"Why People Need an LLC\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/2010\\\/03\\\/lifelock-to-pay-federal-trade-commission-12-million\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/2010\\\/03\\\/lifelock-to-pay-federal-trade-commission-12-million\\\/\",\"url\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/2010\\\/03\\\/lifelock-to-pay-federal-trade-commission-12-million\\\/\",\"name\":\"Lifelock to Pay Federal Trade Commission $12 Million\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/#website\"},\"datePublished\":\"2010-03-09T22:30:11+00:00\",\"dateModified\":\"2016-11-16T15:23:57+00:00\",\"description\":\"This story illustrates why a person should always operate a business through an LLC, limited partnership or corporation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/2010\\\/03\\\/lifelock-to-pay-federal-trade-commission-12-million\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/2010\\\/03\\\/lifelock-to-pay-federal-trade-commission-12-million\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/2010\\\/03\\\/lifelock-to-pay-federal-trade-commission-12-million\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lifelock to Pay Federal Trade Commission $12 Million\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/#website\",\"url\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/\",\"name\":\"Arizona LLC Law\",\"description\":\"Information about Forming &amp; Operating Arizona LLCs\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/#organization\",\"name\":\"KEYTLaw, LLC\",\"url\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/wp-content\\\/uploads\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/wp-content\\\/uploads\\\/logo.png\",\"width\":500,\"height\":500,\"caption\":\"KEYTLaw, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"http:\\\/\\\/www.facebook.com\\\/keytlaw\",\"https:\\\/\\\/x.com\\\/azestateplanner\",\"http:\\\/\\\/www.linkedin.com\\\/pub\\\/richard-keyt\\\/5\\\/a88\\\/a30\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/keytlaw\"],\"description\":\"We are Arizona attorneys who have formed 9,000+ Arizona LLCs. We also prepare wills, trusts and estate plans to protect our clients' most valuable assets - their loved ones.\",\"email\":\"rk@keytlaw.com\",\"telephone\":\"480-664-7478\",\"legalName\":\"KEYTLaw, LLC\",\"foundingDate\":\"2001-06-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.keytlaw.com\\\/azllclaw\\\/#\\\/schema\\\/person\\\/52df48be131cdfe0bcc780cd0146db72\",\"name\":\"On the Net\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/65bd9d0ae8cfe6a99fe1ca4255be4e75fdc400da4db5ee62b4e4a0a4a4588e89?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/65bd9d0ae8cfe6a99fe1ca4255be4e75fdc400da4db5ee62b4e4a0a4a4588e89?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/65bd9d0ae8cfe6a99fe1ca4255be4e75fdc400da4db5ee62b4e4a0a4a4588e89?s=96&d=mm&r=g\",\"caption\":\"On the Net\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Lifelock to Pay Federal Trade Commission $12 Million","description":"This story illustrates why a person should always operate a business through an LLC, limited partnership or corporation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.keytlaw.com\/azllclaw\/2010\/03\/lifelock-to-pay-federal-trade-commission-12-million\/","og_locale":"en_US","og_type":"article","og_title":"Lifelock to Pay Federal Trade Commission $12 Million","og_description":"This story illustrates why a person should always operate a business through an LLC, limited partnership or corporation.","og_url":"https:\/\/www.keytlaw.com\/azllclaw\/2010\/03\/lifelock-to-pay-federal-trade-commission-12-million\/","og_site_name":"Arizona LLC Law","article_publisher":"http:\/\/www.facebook.com\/keytlaw","article_published_time":"2010-03-09T22:30:11+00:00","article_modified_time":"2016-11-16T15:23:57+00:00","author":"On the Net","twitter_misc":{"Written by":"On the Net"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.keytlaw.com\/azllclaw\/2010\/03\/lifelock-to-pay-federal-trade-commission-12-million\/#article","isPartOf":{"@id":"https:\/\/www.keytlaw.com\/azllclaw\/2010\/03\/lifelock-to-pay-federal-trade-commission-12-million\/"},"author":{"name":"On the Net","@id":"https:\/\/www.keytlaw.com\/azllclaw\/#\/schema\/person\/52df48be131cdfe0bcc780cd0146db72"},"headline":"Lifelock to Pay Federal Trade Commission $12 Million","datePublished":"2010-03-09T22:30:11+00:00","dateModified":"2016-11-16T15:23:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.keytlaw.com\/azllclaw\/2010\/03\/lifelock-to-pay-federal-trade-commission-12-million\/"},"wordCount":97,"commentCount":0,"publisher":{"@id":"https:\/\/www.keytlaw.com\/azllclaw\/#organization"},"articleSection":["Lawsuits","Why People Need an LLC"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.keytlaw.com\/azllclaw\/2010\/03\/lifelock-to-pay-federal-trade-commission-12-million\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.keytlaw.com\/azllclaw\/2010\/03\/lifelock-to-pay-federal-trade-commission-12-million\/","url":"https:\/\/www.keytlaw.com\/azllclaw\/2010\/03\/lifelock-to-pay-federal-trade-commission-12-million\/","name":"Lifelock to Pay Federal Trade Commission $12 Million","isPartOf":{"@id":"https:\/\/www.keytlaw.com\/azllclaw\/#website"},"datePublished":"2010-03-09T22:30:11+00:00","dateModified":"2016-11-16T15:23:57+00:00","description":"This story illustrates why a person should always operate a business through an LLC, limited partnership or corporation.","breadcrumb":{"@id":"https:\/\/www.keytlaw.com\/azllclaw\/2010\/03\/lifelock-to-pay-federal-trade-commission-12-million\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.keytlaw.com\/azllclaw\/2010\/03\/lifelock-to-pay-federal-trade-commission-12-million\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.keytlaw.com\/azllclaw\/2010\/03\/lifelock-to-pay-federal-trade-commission-12-million\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.keytlaw.com\/azllclaw\/"},{"@type":"ListItem","position":2,"name":"Lifelock to Pay Federal Trade Commission $12 Million"}]},{"@type":"WebSite","@id":"https:\/\/www.keytlaw.com\/azllclaw\/#website","url":"https:\/\/www.keytlaw.com\/azllclaw\/","name":"Arizona LLC Law","description":"Information about Forming &amp; Operating Arizona LLCs","publisher":{"@id":"https:\/\/www.keytlaw.com\/azllclaw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.keytlaw.com\/azllclaw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.keytlaw.com\/azllclaw\/#organization","name":"KEYTLaw, LLC","url":"https:\/\/www.keytlaw.com\/azllclaw\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.keytlaw.com\/azllclaw\/#\/schema\/logo\/image\/","url":"https:\/\/www.keytlaw.com\/azllclaw\/wp-content\/uploads\/logo.png","contentUrl":"https:\/\/www.keytlaw.com\/azllclaw\/wp-content\/uploads\/logo.png","width":500,"height":500,"caption":"KEYTLaw, LLC"},"image":{"@id":"https:\/\/www.keytlaw.com\/azllclaw\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/www.facebook.com\/keytlaw","https:\/\/x.com\/azestateplanner","http:\/\/www.linkedin.com\/pub\/richard-keyt\/5\/a88\/a30\/","https:\/\/www.youtube.com\/user\/keytlaw"],"description":"We are Arizona attorneys who have formed 9,000+ Arizona LLCs. We also prepare wills, trusts and estate plans to protect our clients' most valuable assets - their loved ones.","email":"rk@keytlaw.com","telephone":"480-664-7478","legalName":"KEYTLaw, LLC","foundingDate":"2001-06-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/www.keytlaw.com\/azllclaw\/#\/schema\/person\/52df48be131cdfe0bcc780cd0146db72","name":"On the Net","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/65bd9d0ae8cfe6a99fe1ca4255be4e75fdc400da4db5ee62b4e4a0a4a4588e89?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/65bd9d0ae8cfe6a99fe1ca4255be4e75fdc400da4db5ee62b4e4a0a4a4588e89?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/65bd9d0ae8cfe6a99fe1ca4255be4e75fdc400da4db5ee62b4e4a0a4a4588e89?s=96&d=mm&r=g","caption":"On the Net"}}]}},"views":8474,"_links":{"self":[{"href":"https:\/\/www.keytlaw.com\/azllclaw\/wp-json\/wp\/v2\/posts\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.keytlaw.com\/azllclaw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.keytlaw.com\/azllclaw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.keytlaw.com\/azllclaw\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.keytlaw.com\/azllclaw\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":0,"href":"https:\/\/www.keytlaw.com\/azllclaw\/wp-json\/wp\/v2\/posts\/137\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.keytlaw.com\/azllclaw\/wp-json\/wp\/v2\/media?parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.keytlaw.com\/azllclaw\/wp-json\/wp\/v2\/categories?post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.keytlaw.com\/azllclaw\/wp-json\/wp\/v2\/tags?post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}