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Rick Keyt's Law Office Technology Biographyby Richard Keyt, Arizona business attorney and law office technology guru Below is a chronological list of my major law office technology accomplishments since I bought my first computer in 1983. Since 1980, I have practiced law full time while conducting a never-ending search for software and hardware that will make me more productive, more efficient and more money. The search has been fun, extremely successful and very profitable. I recommend that you invest more time in technology and you too can reap the rewards. Why I Wrote this Tech BiographyThe reason I am publishing my law office tech background is so that people who read my articles on law office technology can see that I have knowledge, experience and a practical basis on which to base my pontifications. Too many law office technology gurus blow mostly hot air and do not know what they are talking about. I think the reason so many law tech pundits are so far off base is because do not have real world knowledge and practical experience with respect to the subjects about which they opine. For example, if Joe Pundit writes an article telling you what is necessary for a successful law office website and he does not have a successful website, why would you believe anything he says about the subject? How does Joe Pundit measure a successful law firm website? If it is based on awards or recognition of other law office technology gurus, then www.keytlaw.com is a total bust because it has never won a single award or even been recognized by a guru. Heck, all www.keytlaw.com does is produce almost 95,000 visitors a month, a measurement that does not even exist in the mindset of the average law office tech expert. Why I Love Legal Tech PunditsI am not bitter that my website has not won any awards or gotten any recognition. I would rather have a lot of website traffic and the business it generates than one worthless website award. The fact that people write about law office technology without a clue about their subjects cracks me up. I love the fact that people who cannot do law office technology write about it because as long as the average lawyer in the United States learns about technology from people who do not understand the subject it means there are very few lawyers who can ever acquire the knowledge necessary to compete with me in the high tech world of the 21st century. Time Line of Technology Knowledge & Accomplishments
Learned Microsoft FrontPage: To create my website, I had to learn Microsoft FrontPage. It has a learning curve, but once I got over the initial hump, it has been a easy to use and simple program ever since. I am the only person who has ever worked on www.keytlaw.com. It is entirely my creation. I could have paid somebody to create my website, but for what I now have, I would have paid hundreds of thousands of dollars. Had I not learned FrontPage, I would now be completely at the mercy of whoever was my current web developer. The slightest change would cost money and perhaps take hours or days to appear. Because I know FrontPage, I can fix an error on my website myself in a few minutes from the time a user alerts me of the error or bad link. Learned Search Engine Optimization: From the first days of my website, I researched and studied search engine optimization. KEYTLaw.com had 93,951 visitors (not hits or page views) in March of 2006 and the traffic is increasing. Because I understand search engine optimization, many of my web pages are highly ranked by Google and other search engines. For example, here are some Google search rankings (as of the date set forth on each report) for just a few terms found in KEYTLaw.com web pages:
Some of my web pages have more than 3,000 visitors a month. Many pages average over 1,000 visitors a month. Imagine the amount of new business you could generate if you had 500, 1,000 or more people reading your article every month. Learned Hot Docs Programming: In 2001 I purchased Hot Docs. Hot Docs is the recognized world market leader in the document automation software industry. It has also won virtually every industry award – including Law Office Computing Reader’s Choice Award for Document Assembly and the TechnoLawyer Reader’s Choice Award for Document Assembly and Automation – for five consecutive years. Since purchasing Hot Docs, I paid over $2,000 for four days of basic and advanced Hot Docs training from LexisNexis and created many Hot Docs templates that I use in my practice to quickly produce legal documents. Hot Docs is the reason my wife/legal assistant was able to form 342 limited liability companies in 2005. Created a 100% Paperless Office: My law practice creates a tremendous amount of legal documents, correspondence and paper. By using available technology, my practice became paperless in March of 2004. If you would like to learn how your office can become paperless, see my article called "A Simple Inexpensive Way to Create a Paperless Office." Created an Online Store for My Law Firm: My clients can purchase legal services online and pay by credit card. I created online engagement agreements that clients can sign with digitally secure signatures and click on a submit button to email the agreement to me. Clients can pay for our legal services in our online web store. My website has a shopping cart for legal services. I purchased Mail Order Manager and use its Site Link feature for my online shopping cart. Adopted an Automatic 24/7 Web-Based Customer Relations Management system: I use Infusionsoft's CRM to do automatic marketing 24/7 to clients and prospective clients. We add prospects and clients to campaigns that automatically send out a series of email marketing messages to them over an extended period of time. The CRM is a fabulous way of automatically keeping in touch with clients and prospective clients. It has substantially increased our lead capture rate and bottom line. Rick Keyt's Technology RulesKeyt's Technology Rule Number 1: Learn to use your software so you can teach others how to use it. If you cannot use your software you will be dependent on third parties (to whom you will pay a lot of money) for your productivity and profitability. These third parties include consultants, but also include secretaries. Every time you get a new secretary you must hope he or she knows how to use your software because if not, there will probably not be anybody in the firm who can teach the secretary how to use the software beyond a basic entry level. See Keyt's Technology Rule Number 3. In 1986, a lawyer friend who also used CMS billing software that I used called and said that his billing clerk told him that CMS did not have the capability of printing a list of the names and addresses of all clients. Of course it did, but the billing clerk was not sufficiently knowledgeable about CMS to know how to use all of its features. This leads me to the second rule of technology. Keyt's Technology Rule Number 2: Everybody needs a good contact management program. There is no better way to collect, retain, find and access information about ANYTHING than within a good contact management program. For example, I have a contact in Time Matters for each of my cars. If I go to the record for a particular car, I can find every important fact about that car such as copies of the title, the registration, every invoice for maintenance and description of the work done. Create a record in your contact management program for everything that is or may be important and then collect all information and documents pertaining to that item within its record. Keyt's Technology Rule Number 3: Most people will only take the time to learn the bare minimum necessary to use a software program. Word is the most popular word processing program, but I have rarely met anybody who knows more than the basics, i.e., how to save and print a document. You may think you do not fit this description, but if you do not understand and use styles when you use Word you are a bare minimum Word user. Almost all of the lawyers and legal secretaries I have ever known are bare minimum users of Word and every other software program they use. To become an expert at any software program requires time and effort and maybe even reading the manual. Have you ever studied the manual for any software you use in your law practice? Few lawyers have the time or the inclination to learn software. When my large law firm converted from WordPerfect 5.2 for DOS to Word 97 for Windows in 1998, all lawyers and legal assistants were given three hours of Word training and all secretaries were given 20 hours of Word training. I was one of only a few lawyers in the firm who took the 20 hour class instead of working 20 billable hours. Although the class was a good introduction to Word, I did not learn enough to become a Word expert. Being a Word expert was of paramount importance to me because since 1980, I made my living as a writer of legal documents. My word processor software is the tool I use to make my documents. I must always be an expert in using my word processor. I purchased "Word 97 for Law Firms" and studied it. Because I devoted a lot of time initially to learning Word, I became a true Word expert in thirty days. I modified my word processing habits to conform to the way Word worked and made a series of useful macros that I use to this day. Everybody else in the firm pulled their hair out for months because changing from WordPerfect 5.2 for DOS to Word 97 for Windows is a nightmare unless you understand Word 97 and how to make the conversion. About the AuthorRichard Keyt, J.D., LL.M. (income taxation New York University Law School) is a business, real estate, transactions, contracts and estate planning attorney licensed to practice law in Arizona. He has formed over 2,400+ Arizona limited liability companies in the last few years because his low cost high quality LLC package is second to none and it only costs $599 for everything. Rick has practiced law in Arizona since 1980. Rick can be reached by telephone at 602-906-4953, ext. 3. Email at rickkeyt@keytlaw.com and fax at 602-297-6890. Rick's web site located at www.keytlaw.com had over 3,000,000 visitors in 2006 - 2008. To follow Rick on Twitter go to www.keytlaw.com/twitter. Rick does not accept matters involving landlord / tenant disputes or litigation of any kind (other than tax lien foreclosures). Communicating with Richard Keyt via email or otherwise does not cause you to become a client or cause your communications to be confidential or subject to the attorney client privilege. |
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This page was last modified on December 12, 2009.
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