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Blogging & Content Marketing Replacing Traditional Marketing

Real Lawyers Have Blogs:  “Traditional advertising is rapidly losing out as marketing professionals begin to realize the effectiveness and advantages of content marketing. . . . The number of businesses blogging jumped 29% in the last year, going from 51% of businesses to 65% of businesses blogging. Blogging not only helped businesses gain trust, credibility, and authority, but companies that blog receive 55% more web traffic.  Blogs are also increasingly being viewed as effective in marketing with 58% of businesses believing blogs are an effctive marketing vehicle. Belief in Social media effectiveness jumped 61% from 31% in 2011 to 50% in 2012.

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