Slate.com:  “If you’re a blogger and you write about goods or services—and what blogger doesn’t write about books, movies, music, theater, restaurants, home theaters, laptops, manicures, clothing, tutoring, bicycles, cars, boats, cameras, strollers, watches, lawn care, pharmaceuticals, gourmet food, maid service, hair care, concerts, banking, shipping, or septic tank service from time to time?—then you’ve just made yourself vulnerable to an investigation from the Federal Trade Commission.”

See also “Our lips are sealed” by Megan McArdle.  “A reader asks me to blog about the FTC decision on blogger disclosure.  The problem is, it’s so transparently stupid that I don’t even know what to say.”

Overlawyered.com says “some blogs have mistakenly reported the applicable fines as ranging up to $11,000, which is an obsolete number and should in fact be $16,000.”